• About Us
  • Bookings
  • Services
  • Webshoppes
  • Rewards
  • Blog
  • Work Here
  • F.A.Q.
  • Contact
  • Menu
  • Skip to right header navigation
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Before Header

Beardsgaard Barbers

Welcome Home, Nerds

  • Bookings
  • Services
  • Webshoppes
  • Contact
  • Subscribe
  • FAQ
  • Work Here
  • About
  • Blog
  • Portfolio
  • Press
  • Rewards
  • The Game

The Faces of Beardsgaard • Alfheim

June 7, 2022 By //  by The Beardsgaards Leave a Comment

Beardsgaard may be a barbershop in Batavia, here in the mortal plane, but it is also the fantasy world. In that world is an apothecary, River Peak Apothecary, that makes magic potions scented by the seasons, their scents evoking the places you will find all over the Realm.

This is Alfheim, from our 9 Realms of candles collection, smelling of the land of the Day Elves, where a pair of herbalist Dawn Elf siblings learn a timeless lesson on why you should never go with an Unseelie to a second location in the Faewild.

Taking this photo shoot to Chicago on a lovely Sunday meant that there were swarms of people everywhere to be edited out of shots. Despite the crowding, the immediate sibling-like connection between our models carried the day and we had a hoot of a day illustrating our most Elvish-smelling candle.

Dive into the magic of Alfheim with us.

COSTUMING: Local theater costumer All Dressed Up Costumes, Grimfrost, and pieces from the Beardsgaards’ personal closet.
LOCATION: ALFRED CALDWELL LILY POOL, CHICAGO, ILLINOIS
MODELS: Tanya & Randy

Filed Under: Beyond the Barbershop, Blog, Series Tagged With: Photo Shoots

New Hours & Prices This Summer

June 3, 2022 By //  by The Beardsgaards Leave a Comment

NEW HOURS

Life has been a lot more manageable since we went from a shop working in shifts for 70 hours a week to our regular person work week on service industry hours. In our effort to fine tune our operations to our clients’ needs, we have decided to shift our later days to earlier in the week. Because duh, us, people have things to do on Friday nights, which means we need more after work appointments earlier in the week.

Beginning Tuesday, June 7th, our hours will shift just a bit to be as follows:

NEW PRICES

Beardsgaard has grown so much over the years, from always having a new barber in training, to the present day where every single barber is long experienced and superb at their craft, while living the “never stop learning” life. With a pandemic in between those early years and today, and our new normal of folks not being able to get in for six weeks despite being near fully staffed, our only remaining option is to raise our prices.

And so we present our new price list beginning Tuesday, July 19th 2022. Any appointments booked before June 6th will not be affected.

Filed Under: Blog, Shop News Tagged With: Shop News

Soap & Sustainability: Hudson Made’s Eco-Friendly Approach to Cleanliness

May 31, 2022 By //  by Brian Sutton Leave a Comment

It may come as no great surprise that we’re crazy about small business. For every big conglomerate, there are a dozen little shops and countless creators making or doing cool stuff. One of our favorite small makers, Hudson Made, dual-wields these qualities, making handy and useful products in an entirely radical way. 

You’ve likely seen the name among our shelves attached to some of the finest smelling and performing soaps in the shoppe since the very beginning of Beardsgaard – in fact, this shop was one of the first retailers to link up with Hudson Made when both burgeoning businesses were new to the cool kids’ lunch table.

BATH & BODY AMBITIONS

Hudson Made is a bath and body goods company based out in New York state. A small operation with a big mission, Hudson Made does their best to make sustainable and naturally conscious products, sourcing a selection of their plant- and flower-based ingredients locally and organically whenever possible. They’re a unique brand in the grooming world for a lot of reasons, but Hudson Made’s commitment to continually searching for better ways to do their thing that makes us admire them so much. 

We sat down for a digital interview with Hudson Made founder and creative director Bill Hovard, a bonafide Green Knight and a good friend of the Gaard. A transplant to the land of the Catskills from the sunny western shores, Bill made his way into the world of fine soapery after a long career as a marketing and branding expert. 

…

Filed Under: Blog, Products & Grooming

The Faces of Beardsgaard • Niflheim

May 9, 2022 By //  by The Beardsgaards Leave a Comment

Beardsgaard may be a barbershop in Batavia, here in the mortal plane, but it is also the fantasy world. In that world is an apothecary, River Peak Apothecary, that makes magic potions scented by the seasons, their scents evoking the places you will find all over the Realm.

This is Niflheim, from our 9 Realms of candles collection, smelling of the land of the Water Elementals, where a Mist Spirit undertakes an epic journey to become the champion of Niflheim, on a very inopportune year.

We got up well before dawn this day to take one of the former barbers of Beardsgaard to an adorable little waterfall in a local forest preserve and create one of our most difficult fantasy settings for our freshest smelling candle.

Dive into the magic of Niflheim with us.

…

Filed Under: Beyond the Barbershop, Blog, Series Tagged With: Photo Shoots

Hirsute Historium: A Brief History of Bloodletting & Barbers

March 24, 2022 By //  by Brian Sutton Leave a Comment

The spinning red white and blue of a barber pole is as American as apple pie, or the melody of the national anthem, or hot dogs, or denim. By which we mean absolutely none of those things began on these shores.

In fact, that iconic image of the craft of barbering started on the other side of the pond, hundreds of years before even the Vikings found their way to these western shores, and is pretty gory. As is this dive into the history of bloodletting and barbers.

File:WMS 990 Bloodletting Wellcome L0041074.jpg“File:WMS 990 Bloodletting Wellcome L0041074.jpg” is licensed under CC BY 4.0

…

Filed Under: Beyond the Barbershop, Blog

New Service Prices Beginning November 2021

October 1, 2021 By //  by The Beardsgaards Leave a Comment

Good news first, haircut prices remain the same! You know what else has remained the same, not just through the pandemic, but since the day we opened our doors? Raised our prices on beard services. About that…

…

Filed Under: Blog, Shop News Tagged With: Present, Shop News

Mask Update: They’re Back

August 3, 2021 By //  by The Beardsgaards Leave a Comment

It’s been nice seeing all of your faces again, but per CDC recommendations, we must once again require masks to enter Beardsgaard, regardless of vaccination status.

As a shop that serves clients of all ages, including immunocompromised clients and those too young to be vaccinated, protecting all who enter our doors is our top priority. Our mask policy will remain firm until guidance changes again.

Face services are still on, but masks must remain on until we get to that part of your service and your barber instructs you to remove your mask. If you forgot one, don’t fret, we are stocked for life.

Let’s all help prevent another shutdown and keep small businesses open!

Filed Under: Blog, Shop News Tagged With: Present, Shop News

Captain Fawcett Parfum News

July 20, 2021 By //  by The Beardsgaards Leave a Comment

We have some tip top news! A series of events has unfolded that has put us in the position to be a direct importer of all of the Captain Fawcett products we carry, now including fragrance.

That means we are able to skip a bunch of middleman costs, and the price of all the Captain Fawcett fragrances are now…lower? Yes indeed, lower! Huzzah!

…

Filed Under: Blog, From the Chair, Products & Grooming Tagged With: From the Apothecary, Grooming, Present, Products

Beards. Are. Back. ALL RIGHT!

January 20, 2021 By //  by The Beardsgaards Leave a Comment

January 20th, 2021 is proving to be a flippin’ AWESOME day. And only part of it is because beards are back.

There hasn’t been a ton of clarity on what’s allowed in our industry for the various Phases and Tiers, but we shot our grabby grabby tentacles out to all the official people we could think of until we got a definitive answer (and that answer was YES!). Then we polled the barbers to make sure they were comfy with briefly bared faces (while they take extravagant personal protection measures), and boom, the books are open.

…

Filed Under: Blog, Shop News Tagged With: Present, Shop News

New Year, New Hours

January 13, 2021 By //  by The Beardsgaards Leave a Comment

We made it through 2020! And while 2021 does not look to be shaping up to be less intense, we’re all old hats at this by now.

After 6 years in business, we have learned to stay nimble through all the growth and trials, and the pandemic has tested every skill set we have. The most valuable of those has proved to be the ability to keep one eye on the macro (how the business works as a whole, and one on the micro (the day to day operations).

…

Filed Under: Blog Tagged With: Present, Shop News

A Very Apocalyptic Beardsgaard Holiday Gift Guide

November 2, 2020 By //  by The Beardsgaards Leave a Comment

What to gift the bearded wildman in your life this holiday season when that wildman will presumably be staying inside an awful lot again in the next few months?

How about a curated gift pack, starting with a barber-formulated, Batavia-made all natural beard oil, and filled with other well-crafted treasures to make the long night ahead a little brighter?

Here at Beardsgaard, it is holiday tradition for us to build “character profiles,” if you will, with gift guide collections to help you find magical gifts to delight the bearded characters in your life.

Maybe it’s the abundance of Netflix this year, but if you have ever casually wondered how your crew would fare in your favorite dystopian genre flick, then this quiz is the PERFECT way to find the bearded section of that crew the perfect gift this holiday season.

Note: While we cut all sorts of folks around these parts, this year’s boxes are built around beards (gift packs for all, and a whole different quiz, can be found at our sibling shop, River Peak Apothecary). That does not mean, however, you should not take this quiz for the non-bearded children of any gender in your life, we have a character and gift pack just for them too.
…

Filed Under: Blog, From the Chair, Products & Grooming

Apocalyptic Beardsgaard Gift Guide: The Wanderer

November 2, 2020 By //  by The Beardsgaards Leave a Comment

He stalks the fjord-like waterworld of what was once the Great Lakes, fishing the shallows, foraging for the new spring greens, and always in search of high ground with no lights…other people are the greatest threat.

Or that might be him in another timeline. For the next few months he’ll more likely be stalking the trails of the local sparsely populated forest preserves and state parks, looking, despite all odds, for a trail he hasn’t been down before.

…

Filed Under: Blog, From the Chair, Products & Grooming

Apocalyptic Beardsgaard Gift Guide: The Barbarian

November 2, 2020 By //  by The Beardsgaards Leave a Comment

He stalks through the tall dry grasses of what used to be a forest preserve, before the walkers came. He hears a rusting in the treeline and in half a heartbeat his thrown hatchet stops it. Just a squirrel. Another meal, another hide for the winter coat he’s been working on.

Or that might be him in another timeline. For the next few months he’ll more likely be alternating between video games and working out, keeping on top of his grooming in a casual way, and making up for the lack of bonfires with friends with a whiskey scented candle.

…

Filed Under: Blog, From the Chair, Products & Grooming

Apocalyptic Beardsgaard Gift Guide: The Collector

November 2, 2020 By //  by The Beardsgaards Leave a Comment

The Eldritch horrors may have laid waste to the major cities, but in this little corner of the world, he flies under the radar. Workshop shelves stacked high with treasures eminently useful and completely useless, one would never know the true hoard is housed down in the bunker.

Or that might be him in another timeline. For the next few months he’ll more likely be failing to stop himself from acquiring an obscene amount of Funko Pops or Magic cards or whatever his deal is, and while bingeing documentaries and horror movies, combing his beard consideringly all the while.

…

Filed Under: Blog, From the Chair, Products & Grooming

Apocalyptic Beardsgaard Gift Guide: The Mad Scientist

November 2, 2020 By //  by The Beardsgaards Leave a Comment

He built his murder tank within weeks of everything going sideways. In a couple of months he had enough elaborate weaponry for a small army, if he had a small army. Since then, it’s been plans for an indoor potato farm and a Rube Goldberg-esque quest for the perfect coffee brewing method.

Or that might be him in another timeline. For the next few months he’ll more likely be perfecting his chili recipe and dreaming up all his plans for when the world gets moving again. Oh yes, and of course, coffee.

…

Filed Under: Blog, From the Chair, Products & Grooming

Apocalyptic Beardsgaard Gift Guide: The Resistance

November 2, 2020 By //  by The Beardsgaards Leave a Comment

No school, no one cares if you’re covered in mud all day, you’re learning about knives and what you can eat right out of the ground. Sure, every so often we play scream tag and high stakes hide and seek, but other than that, life has been pretty neat lately.

Or that might be them in another timeline. For the next few months they’ll more likely be lovingly working your very last nerve in some objectively adorable ways. We hope this collection helps.

…

Filed Under: Blog, From the Chair, Products & Grooming

Razors are Back! But Not Face Shaves

July 29, 2020 By //  by The Beardsgaards Leave a Comment

Excellent news, Realm! Razor services are back! That means you can now book Head Shaves, Beard Trims with Razor Linings, and Haircuts with Razor Fades again. Huzzah!

…

Filed Under: Blog, Shop News Tagged With: Present, Shop News

BEARD TRIMS ARE BACK, BABY!

July 8, 2020 By //  by Shop Leave a Comment

Now that we have your attention, welcome home nerds!

Beardsgaard has been officially open for a little over a month now and all our lives have taken a huge step in the direction of normalcy. Thank you to everyone who supported us in quarantine with your online purchases and all you wonderful people who showed up these past weeks in droves to get looking silky smooth.

We are pleased to announce that we have resumed beard services!

Please remember we still require all patrons to be masked when entering the building and any time they are out of the chair. Once your barber has suited up with their additional PPE they will instruct you to remove your mask so we can get your beard lookin tip-top.

Razor services such as head shaves, face shaves and razor finishes aren’t back on the menu quiiiiiite yet (might be Phase 5, but that is still unclear), but you will be amazed how close we can trim you without ’em.

…

Filed Under: Blog, Shop News Tagged With: Policies, Present, Shop News

The Beardsgaard Coloring Book

May 8, 2020 By //  by The Beardsgaards Leave a Comment

Hello Gaardians! Long time no see, eh? While we still have some time before we can see all of your furry faces, we do have some fun for you all while you’re stuck at home.

Batavia Mainstreet has been doing a wonderful job keeping the community strong and united through this mild apocalypse. So instead of postponing Batavia Second Fridays, they are moving the event online.

Our usual Second Friday consists of an art show curated by Shopkeep Lucky Eye, and why change a good thing? Except you get to be the artists too. Lindsey has put together some coloring book pages for you all to doodle your hearts away with.

…

Filed Under: Beyond the Barbershop, Blog Tagged With: Art, Events

Shower Routines: Blademaiden

April 1, 2020 By //  by The Beardsgaards Leave a Comment

Some folks go with the same shower routine every day, and there’s nothing wrong with that. Some of us, however, have grooming needs that are a bit more advanced.

Blademaiden, for example, is growing her hair out, has psoriasis on her skin and scalp, and her skin in general reacts poorly to, like, so many things. Because of all of those things, not every shower she takes is the same. In this video, we take you to our shower and show you around.

…

Filed Under: Blog, Channel Beardsgaard, From the Chair, Products & Grooming, Series Tagged With: From the Chair, Pillar, Products, Shower Routines

Primary Sidebar

greetings, nerds!

welcome home
We built this place for you, to bring you everything you ever dreamed you could find in your friendly neighborhood barbershop, and a stupid amount more. Beardsmith and Blademaiden, the mom and pop founders, invite you to explore the realm.

Our Little Slice of Valhalla

In historic downtown Batavia on Route 31 between 1st and Main

117 S Batavia Ave, Batavia, IL 60510

PHONE: ( 630 ) 454 - 4820

EMAIL: shop@beardsgaardbarbers.com

By Appointment Only

Parking

Loads of free parking here, both on the street in front of the shop, with an even more substantial parking lot in back.

get at us on instagram

Footer

Our Little Slice of Valhalla

In historic downtown Batavia on Route 31 between 1st and Main

117 S Batavia Ave, Batavia, IL 60510

PHONE: ( 630 ) 454 - 4820

EMAIL: shop@beardsgaardbarbers.com

By Appointment Only

Parking

Loads of free parking here, both on the street in front of the shop, with an even more substantial parking lot in back.

Shop Hours

• Sun - Mon / Closed

• Tue - Wed 12 / 8

• Thu - Fri 10 / 6

• Sat 9 / 3

Closed for Shop Lunch Tue + Wed 4-4 pm / Thu + Fri 2-3 pm

Join the Gaard

* indicates required
How Do We Know Each Other?

Copyright © 2022 Beardsgaard Barbers

No openings today, but we'll post 'em here first if something comes up!
Vaccination confirmation is required to remove masks, for services or otherwise. See full details here
Limited availability at the end of July, but smooth sailing if you're booking for August! here
Masks required to enter the shop, regardless of vaccination status!
Shop our entire shop online, for shipping worldwide or curbside pickup! {CLICKY HERE}