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The Captain of the Gaard Book Signing

September 21, 2017 By //  by The Beardsgaards Leave a Comment

Legendary Captain Fawcett founder Richie Finney will be on hand for the pre-launch signing of their new book, “The Gentleman’s Guide to Grooming: The Quintessential Handbook for the Modern Man” on Wednesday, October 4th from 7-9 PM. Join us.

Captain Fawcett, the man and the grooming brand, are legend. As is the man who calls himself The Captain’s Right Hand man, Richie Finney. It’s all quite tongue-in-cheek, you see, as the actual historical Lieutenant Colonel Fawcett (no relation) disappeared without a trace in the Amazon in 1925. They even made a movie about it.

While no one knows for sure what happened to Percy Fawcett the man, the brand Captain Fawcett is the realm of Mr. Finney, and renowned the world over, from the average gloriously hirsute fellow to the sets of movie and TV productions as fantastical as Lord of the Rings.

And he’s coming to Beardsgaard for a once-in-a-lifetime event, a pre-launch signing of his new book (US release 11/7). That Blademaiden happens to be in. You will not want to miss this. Read on for all the particulars.

Hot off the presses:

We will be hosting a pre-launch book signing together with UK luxury men’s grooming brand Captain Fawcett for the pre-release of The Gentleman’s Guide to Grooming: The Quintessential Handbook for the Modern Man on Wednesday, October 4th from 7-9 PM. The event is cheekily entitled, The Captain of the Gaard Book Signing.

Captain Fawcett’s products and its founder, Richie Finney, are legend among the world’s best beards, and the brand’s products are a favorite on movie and TV sets, including Lord of the Rings and The Hobbit. One of the barbers featured in the book is our very own Blademaiden, co-founder of Beardsgaard and River Peak Apothecary in Batavia, Illinois, and educator for Dutch pomade brand Reuzel (known as a Scumbassador).

Although the book features barbers, artists, and a plethora of characters from all over the globe, the book also features many other contributors, including barber Ludlow Blunt of Williamsburg NY, photographers Michael Barton of IL, Project Barbatype of Richardson, TX, Greg Anderson of Las Vegas, NV, Jeffrey Moustache of Los Angeles, CA, Dan Herrera of Sacramento, CA, Rob Hammer of San Diego, CA; as well as artists Quyen Dinh of Los Angeles, CA, Joe and Jim Heins at Heins Creative, Inc of Billings MT.

The evening will feature beard and mustache competitions with Grand Prize packs from Captain Fawcett, food from The Market at Gaetano’s, beverages from Windmill Ginger Brew, live music from Greg Boerner, and will be livestreamed to our frankly ridiculous 27,000 YouTube subscribers. Copies of the book will be available for purchase and signing.

About Captain Fawcett

Captain Fawcett Limited distributes, exports and sells Captain Fawcett’s simply delectable range of first class gentleman’s grooming requisites to barbers, hairdressers, gift shops, tailors, independent department stores, ringmasters, explorers and other discerning customers with a sense of style and occasion. Captain Fawcett currently exports to over 42 countries from Alaska to New Zealand and has official distributors in USA, Canada, Italy, Holland, Russia, Norway, Germany, Australia, Ireland, Singapore & Spain. Captain Fawcett is a key sponsor of many national and international beard and moustache championships, UK tattoo shows and makes regular appearances at other gentlemanly gatherings: The Distinguished Gentleman’s Ride, The Tweed Run, the Chap Olympiad, Goodwood Revival and the Bearded Rascal, a UK Burlesque Pin-Up Show.

Captain Fawcett’s Gentleman’s Emporium is in Norfolk UK.  Part HQ, part museum, part barbers, every detail pays tribute to the world of the gentleman. It’s a truly extraordinary local hub for a global operation.

About The Gentleman’s Guide to Grooming

After myriad ink-stained months of correspondence, collusion and composition Captain Fawcett is simply delighted to proclaim The Gentleman’s Guide to Grooming: The Quintessential Handbook for the Modern Man will be rolling off the press and available to purchase in the US on 5 November, 2017.

For the first time the Captain discloses his private cornucopia of astounding photographs, exclusive interviews & witty commentary on all aspects of gentlemen’s grooming & reflects on what it means to be a gentleman in the 21st century.  Drawing on his own experiences & those of esteemed associates, distinguished barbers, tonsorial artists & style connoisseurs he presents this brief history & guide exploring gentlemanly gatherings, festivals of the hirsute & barbering rituals originating from around the globe. Furthermore, the Captain shares the very best in grooming techniques with illustrated instructions enabling one to keep a stiff upper lip regardless.

Published in the US by Sterling Publishing Co, Inc and with contributions from esteemed photographers, artists and archivists The Gentleman’s Guide to Grooming: The Quintessential Handbook for the Modern Man is a practical treatise for chaps who wish to look their tip-top best, not to mention a most intriguing Christmas gift, best read by a fireside with a fine wine or indeed, an elegant cup of tea.

Filed Under: Beards & Facial Hair, Beyond the Barbershop, Blog, Products & Grooming, Shop News Tagged With: Beards, Events, Industry, Local, Mustaches, Present, Products, Shop News, The Life of Beardsgaard

About The Beardsgaards

The Beardsgaards are a pair of mom-and-pop barber nerds with a shared obsession with perfection. We built this old school barbershop to feel like home to everyone who enters beneath the Elvish script above our door. If we and the Gaardian army can give you a better handle on your grooming routine, all the better.

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We built this place for you, to bring you everything you ever dreamed you could find in your friendly neighborhood barbershop, and a stupid amount more. Beardsmith and Blademaiden, the mom and pop founders, invite you to explore the realm.

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In historic downtown Batavia on Route 31 between 1st and Main

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PHONE: ( 630 ) 454 - 4820

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The time is nigh, Gaardians. The Realm is coming t The time is nigh, Gaardians. The Realm is coming to you across the ether via our new Twitch channel! Starting tomorrow evening (January 23) at 7:00 pm CST. Join us at www.twitch.tv/beardsgaardbarbers to watch the official Beardsgaard D&D game begin. 

With a mix of staff and shop friends, we will explore the reaches of The Realm, battle monsters, and save...things? Complete with doses of awkward. Be-HOLD-er on to your butts. It's going to be a wild ride!
It’s official everyone! Beard trims are back and It’s official everyone! Beard trims are back and open for booking. While we know it’s been months and everyone is looking a bit scruffy please be patient as we try and squeeze all the beard trims we can into the schedule. We’d also like to thank everyone who’s been diligent with keeping our shop a safe and healthy environment. 
If you’re already booked in the schedule we can’t guarantee we can add a beard trim to your service but we can definitely try booking you for a different time to get that beard in. 
{Link to book in bio}
Our news friends at @nbcchicago popped in for some Our news friends at @nbcchicago popped in for some street interviews. You can see what our clients and barbers said at 4pm and 6pm today!
We were deeply saddened by the news of Christopher We were deeply saddened by the news of Christopher Tolkien passing a year ago, and still are to this day. Our love of his father and Lord of the Rings is ever present here at Beardsgaard. So tonight we, and hopefully the rest of you, will take a moment to remember one of the greatest authors of all time, his son, and the impact the Tolkien family has had on our lives. 
“The world is indeed full of peril, and in it there are many dark places; but still there is much that is fair, and though in all lands love is now mingled with grief, it grows perhaps the greater.”
-J.R.R. Tolkien
While we appreciate all the self sufficient kids t While we appreciate all the self sufficient kids that come into the shop, we still need an adult with them to sign our liability waiver. We know it’s a bit of a pain but it’s really to appease Phydeoux the shop dragon. He has a hunger for children and waivers, and we’d rather feed him waivers.
You don’t have to wear it after your cut, but do You don’t have to wear it after your cut, but don’t forget your hat. It’s cold outside.
The product goblin (and the rest of us) think @soa The product goblin (and the rest of us) think @soapdistillery body oils smell good enough to drink. We promise the oils will make you feel much better if you put them on your outside instead of your inside though.
Well hello to those with wild beards who heard whi Well hello to those with wild beards who heard whispers of moving out of Tier 3 Mitigation! Please pause, we're not there yet. 

This does not apply to the entire state of Illinois, only certain regions. As of now, we are still in Tier 3. We will announce when we have moved to Tier 2 on all of our social media channels as well as our email list, so sit tight until then!

Because knowledge is power, you also can go to http://dph.illinois.gov/regionmetrics?regionID=8 at any time and look at Region 8, which contains Kane County. As of this posting, we are not meeting the metric on hospital bed availability. 

We promise, we want to get everything under your mask looking and feeling great, but we cannot do that until it's safe. Thank you for understanding, and please keep an eye out here, on Instagram or sign up for our email list at the bottom of www.beardsgaardbarbers.com to get updates.
And you? Do you like the barber shop? We like you. And you? Do you like the barber shop? We like you.
We may specialize in short, traditionally masculin We may specialize in short, traditionally masculine haircuts, but Beardsgaard has always been a place for everyone; girls, guys, gays, theys - all identities and orientations find acceptance and a barbershop home here. If, however, you are looking for the luscious salon locks that are far less in our barberly skill set, we are the lucky next door neighbors of the incredible @coasthairsalon
Between the two of us, we have heads of every sort covered in spectacular hair, and positive vibes.
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Our Little Slice of Valhalla

In historic downtown Batavia on Route 31 between 1st and Main

117 S Batavia Ave, Batavia, IL 60510

PHONE: ( 630 ) 454 - 4820

EMAIL: shop@beardsgaardbarbers.com

Appointment & Walk-Ins Both!

Parking

Loads of free parking here, both on the street in front of the shop, with an even more substantial parking lot in back.

Current Hours

Closed for Shop Lunch 2-3 pm weekdays, 1-2 pm Saturdays

• Monday - Friday 9 / 8 • Saturday 9 / 5

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