The Captain of the Gaard Book Signing

Legendary Captain Fawcett founder Richie Finney will be on hand for the pre-launch signing of their new book, “The Gentleman’s Guide to Grooming: The Quintessential Handbook for the Modern Man” on Wednesday, October 4th from 7-9 PM. Join us.

Captain Fawcett, the man and the grooming brand, are legend. As is the man who calls himself The Captain’s Right Hand man, Richie Finney. It’s all quite tongue-in-cheek, you see, as the actual historical Lieutenant Colonel Fawcett (no relation) disappeared without a trace in the Amazon in 1925. They even made a movie about it.

While no one knows for sure what happened to Percy Fawcett the man, the brand Captain Fawcett is the realm of Mr. Finney, and renowned the world over, from the average gloriously hirsute fellow to the sets of movie and TV productions as fantastical as Lord of the Rings.

And he’s coming to Beardsgaard for a once-in-a-lifetime event, a pre-launch signing of his new book (US release 11/7). That Blademaiden happens to be in. You will not want to miss this. Read on for all the particulars.

Hot off the presses:

We will be hosting a pre-launch book signing together with UK luxury men’s grooming brand Captain Fawcett for the pre-release of The Gentleman’s Guide to Grooming: The Quintessential Handbook for the Modern Man on Wednesday, October 4th from 7-9 PM. The event is cheekily entitled, The Captain of the Gaard Book Signing.

Captain Fawcett’s products and its founder, Richie Finney, are legend among the world’s best beards, and the brand’s products are a favorite on movie and TV sets, including Lord of the Rings and The Hobbit. One of the barbers featured in the book is our very own Blademaiden, co-founder of Beardsgaard and River Peak Apothecary in Batavia, Illinois, and educator for Dutch pomade brand Reuzel (known as a Scumbassador).

Although the book features barbers, artists, and a plethora of characters from all over the globe, the book also features many other contributors, including barber Ludlow Blunt of Williamsburg NY, photographers Michael Barton of IL, Project Barbatype of Richardson, TX, Greg Anderson of Las Vegas, NV, Jeffrey Moustache of Los Angeles, CA, Dan Herrera of Sacramento, CA, Rob Hammer of San Diego, CA; as well as artists Quyen Dinh of Los Angeles, CA, Joe and Jim Heins at Heins Creative, Inc of Billings MT.

The evening will feature beard and mustache competitions with Grand Prize packs from Captain Fawcett, food from The Market at Gaetano’s, beverages from Windmill Ginger Brew, live music from Greg Boerner, and will be livestreamed to our frankly ridiculous 27,000 YouTube subscribers. Copies of the book will be available for purchase and signing.

About Captain Fawcett

Captain Fawcett Limited distributes, exports and sells Captain Fawcett’s simply delectable range of first class gentleman’s grooming requisites to barbers, hairdressers, gift shops, tailors, independent department stores, ringmasters, explorers and other discerning customers with a sense of style and occasion. Captain Fawcett currently exports to over 42 countries from Alaska to New Zealand and has official distributors in USA, Canada, Italy, Holland, Russia, Norway, Germany, Australia, Ireland, Singapore & Spain. Captain Fawcett is a key sponsor of many national and international beard and moustache championships, UK tattoo shows and makes regular appearances at other gentlemanly gatherings: The Distinguished Gentleman’s Ride, The Tweed Run, the Chap Olympiad, Goodwood Revival and the Bearded Rascal, a UK Burlesque Pin-Up Show.

Captain Fawcett’s Gentleman’s Emporium is in Norfolk UK.  Part HQ, part museum, part barbers, every detail pays tribute to the world of the gentleman. It’s a truly extraordinary local hub for a global operation.

About The Gentleman’s Guide to Grooming

After myriad ink-stained months of correspondence, collusion and composition Captain Fawcett is simply delighted to proclaim The Gentleman’s Guide to Grooming: The Quintessential Handbook for the Modern Man will be rolling off the press and available to purchase in the US on 5 November, 2017.

For the first time the Captain discloses his private cornucopia of astounding photographs, exclusive interviews & witty commentary on all aspects of gentlemen’s grooming & reflects on what it means to be a gentleman in the 21st century.  Drawing on his own experiences & those of esteemed associates, distinguished barbers, tonsorial artists & style connoisseurs he presents this brief history & guide exploring gentlemanly gatherings, festivals of the hirsute & barbering rituals originating from around the globe. Furthermore, the Captain shares the very best in grooming techniques with illustrated instructions enabling one to keep a stiff upper lip regardless.

Published in the US by Sterling Publishing Co, Inc and with contributions from esteemed photographers, artists and archivists The Gentleman’s Guide to Grooming: The Quintessential Handbook for the Modern Man is a practical treatise for chaps who wish to look their tip-top best, not to mention a most intriguing Christmas gift, best read by a fireside with a fine wine or indeed, an elegant cup of tea.