Beardsgaard is a proud stockist of Davines, an exclusive professional haircare brand from Parma Italy, founded in 1983.
There are endless haircare options out there these days. We of course want products flawless in function, and beautiful in form certainly doesn’t hurt. But a brand that actively strives to does good in the world in everything they do? That’s where Davines and Beardsgaard meet.
Find the entire Essentials Line in the webshoppe.
We also both like illustrations of adorably weird little dudes. Lookit him with his wee binoculars.
The Essentials line is daily haircare expressed in a way that embodies Davines’ values more than any others. It represents the scientific commitment of Davines’ laboratories and protection of the Mediterranean’s artisan and cultural heritage.
All of the products in the Essentials line are formulated with optimal formulas free from sulphates and parabens, and with just added touch of selected active ingredients grown in Italy that contribute to keeping alive vegetable species at risk of extinction. Phenomenal haircare that actively protects biological diversity?
Davines works closely and collaboratively with the non-profit Slow Food Foundation for Biodiversity by joining the Presidia Project; this non-profit foundation protects selected places in order to safeguard the Earth’s biodiversity, by building bridges between ecology, gastronomy, ethics and the pleasures of the table.
As a result, each of the nine product families contains one specific active ingredient from a Slow Food Presidium that features the story, the face, and the name of the person who grew it with care and passion.
Sustainability experiences a total new meaning which doesn’t forget to honor the environment by avoiding natural resources consumption.
Produced using only energy from renewable sources, the packaging of the Essential Haircare range is Zero Impact® – carbon neutral and is created using the minimum amount of food grade plastics necessary. All carbon dioxide emissions generated by the production of the containers are offset through contributions to the creation and protection of forests in Madagascar.
Let’s explore the Essentials line, full of daily shampoos, conditioners and leave-in solutions. Each section of the product line has its own detailed post.
Minu / For chemically colored hair
With Salina Caper Blossom extract
Rich in quercetin, a powerful amino acid with a protective effect on the hair structure along with hair color-protecting polyphenols.
- Minu / Shampoo / Illuminating and protective shampoo for cosmetic color that gives long-lasting shine.
- Minu / Conditioner / Illuminating and protective conditioner for cosmetic color that gives extra shine.
- Minu / Hair Mask / Illuminating and restoring mask that gives extra shine and deep nourishment.
- Minu / Hair Serum / Illuminating serum whose leave-in formula gives extra shine and extends the duration of cosmetic color.
Read full post HERE.
Nounou / For parched, damaged hair
With Torre Guaceto Fiashetto Tomato extract
Rich in carbohydrates and proteins, it has a strong nourishing power and an anti-oxidant action due to Vitamin C. Its extract is obtained from the tomato’s pulp and has remarkably invigorating and nourishing properties.
- Nounou / Shampoo / Nourishing shampoo to give body to the hair.
- Nounou / Conditioner / Nourishing and detangling conditioner that gives body, softness and silkiness to the hair.
- Nounou / Hair Mask / Intensive repairing mask for deep nourishment.
Read full post HERE.
Momo / For dry, dehydrated hair
With Paceco Cartucciaru Yellow Melon extract, Slow Food Presidium
Rich in water, vitamins and mineral salts, it gives prolonged hydration.
- Momo / Shampoo / Shampoo that provides deep hydration
- Momo / Conditioner / Moisturizing and detangling conditioner that gives softness and silkiness.
- Momo / Hair Potion / Universal leave-in moisturizing cream that leaves the hair soft and shiny without weighing it down.
Read full post HERE.
Dede / For frequent washers
With Orbassano Red Celery extract, Slow Food Presidium
Rich in mineral salts, it has a remineralizing effect on the hair.
- Dede / Shampoo / Delicate shampoo, ideal for frequent use.
- Dede / Conditioner / Delicate conditioner for soft and light hair.
- Dede / Hair Mist / Universal leave-in spray conditioner.
Read full post HERE.
Love / Curl / For wavy or curly hair
With Noto Almond extract
Rich in proteins, B vitamins, vitamin E, unsaturated fats, magnesium, iron, potassium, copper and phosphorous with an elasticizing and volumizing action.
- Love Curl / Shampoo / Elasticizing and controlling shampoo, it gives volume and keeps the hair light and soft.
- Love Curl / Conditioner / Elasticizing and controlling conditioner, it gives elasticity and volume to the hair.
- Love Curl / Curl Cream / Elasticizing leave-in serum to define curls in an invisible way. It does not leave residue and keeps the hair soft and shiny.
Read full post HERE.
Love / Smoothing / For frizzy, unruly hair
With Minuta Olive extract
Rich in fatty acids and vitamins, it has an elasticizing and softening action.
- Love Smoothing / Shampoo / Smoothing shampoo, it gently cleanses and favors straightening.
- Love Smoothing / Conditioner / Smoothing conditioner, it favors straightening, giving hydration.
- Love Smoothing / Hair Smoother / Invisible leave-on and anti-frizz cream, it does not leave residue and leaves the hair soft and shiny.
Read full post HERE.
Solu / For removing buildup and oil-based pomades
With Valtellina Buckwheat
Rich in mineral salts, in particular iron, zinc, selenium and proteins. It contains a high concentration of all essential amino acids, especially lysine, threonine, tryptophan and the amino acids containing sulphur. It is also rich in antioxidants.
- Solu / Shampoo /Active refreshing shampoo, it deeply cleans removing the residue left by styling products.
Read full post HERE.
Melu / For long hair prone to damage
Villalba Lentil Seeds
Rich in serine and glutamine acid, the most abundant amino acids in keratin, it nourishes and repairs.
- Melu / Shampoo / Breakage preventing and shine giving shampoo, it gives silkiness and light to the hair.
- Melu / Conditioner / Breakage preventing and shine giving conditioner, it gives body and volume leaving the hair soft and light.
- Melu / Hair Shield / Heat protecting shield, it effectively protects the hair from heat stresses caused by straighteners and blow driers.
Read full post HERE.
Volu / For fine or limp hair
With Caprauna Turnip extract
Rich in minerals such as phosphorous, iron, calcium and vitamins A, B and C, it gives body and volume to the hair.
- Volu / Shampoo / Volumizing shampoo, it gently cleanses the hair making it soft and light.
- Volu / Hair Mist / Leave-on spray to give volume to the hair from the root. It does not weight the hair down and leaves it soft and shiny.
Read full post HERE.
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