When we opened this shop, we had a small selection of some of our favorite products on the shelves of some cabinets we picked up at a garage sale. That was fine in the beginning, but before long those shelves were overflowing, and we knew we would have to build a dedicated shop space.
Hey, you know how we never do things in half measures around here? And sometimes go way the hell overboard? Yeah, we didn’t just throw up some shelves. You know how it goes around here.
Welcome to Beardsgaard, folks. Now we have a map. On it will go shelves, and on those shelves will go the products you know and love, with plenty of room for new ones. For that part, we need your help.
This is the front wall in its current state, perhaps 1/3 of the way along, half way done with the mural, and another third for building the shelves. This mural is designed and painted by Beardsgaard’s resident artist, Brian Busch. Yes, we seem to have metaphorically put a ring on it.
The map is divided up into three kingdoms: Manegaard, for the hair product, Beardenheim, for the beardstuffs, and Shavehalla, for the shave gear.
When we bring on new products, now in the future, we will be polling all of you on Facebook and in the newsletter (sign up in the sidebar or at the bottom of this post) to see what all of you are clamoring for.
Let us introduce you to some of the top brands and products that are contenders for upcoming additions, and take you on a little tour of the map.
Manegard
Welcome to Manegard, home of the hair product. It lies on the western edge of Beardsgaard, and is home to three realms of Norse mythology:
Alfheim, home of the light elves (on the border of the other realms for trade purposes, of course), Swartelheim, home of the dark elves, and Vanaheim, where the old gods dwell. It is overall a very Elvish region, so there is lots of good hair around these parts. Over on the coast you will find Pomme Bay, where we will keep the pomades.
Davines
Layrite
- Pomade: Original, Super Hold, Super Shine
- Cement
- Grooming Spray
Shear Revival
Beardenheim
Beardenheim lies on the eastern edge of Beardsgaard, and is home to our beard products, as well as three more realms.
Jotunheim, home of the giants, Nidavellir, home of the dwarves, and Midgard (in which is the small village of Mustacheshire), where the humans dwell. It is a very beardy region.
Brooklyn Grooming
- Pomade: Commando, Fort Greene, Red Hook, Williamsburg
Can You Handlebar
- Beard Oil Flask: Wisdom, Initiative, Temperance
- Beard Oil Bottle: Wisdom, Initiative, Temperance
- Beard Dry Oil: Wisdom, Initiative, Classic
- Beard Soap
- Beard Oil Brush
Captain Fawcett
- Moustache Wax: Booze & Baccy, Expedition Strength
- Beard Oil: Travel Sized Private Stock, Travel Sized Booze & Baccy
Iron Heritage
- Beard Oil: The Basketcase, The Cafe, The Sportster
Roughneck Beard Company
- Beardstrong Balm: Pine Tar, Vigilant, Beard Batter
- Beard Oil: Smooth Dude, Vigilant, Snake Oil, RAW, Treefeller, High Noon, Crow’s Nest
- Holy Grail Pine Tar Mustache Wax
Shear Revival
- Beard Oil: Bluejacket, Sawbones
- Huntsmen Beard & Mustache Balm
Shavehalla
Shavehalla is in the southern reach of Beardsgaard, home to the shave products and gear of course.
Nifleheim, land of mist and fog, Muspelheim, land of fire, and Asgard, home of the gods. Yeah, just full of sharp blades and fluffy, cloud-like lather.
Brooklyn Grooming
Captain Fawcett
Layrite
Merlin’s Beard
Shear Revival
All right, beardos, it’s your turn! What are you dying to see on the shelves? Cast your votes in the comments below, and keep an eye out in the newsletter (sign up right below this post!) and on social media for more details and official polls.
Cut of the Week / Ginger SNAP!