• About Us
  • Bookings
  • Services
  • Webshoppe
  • Rewards
  • Blog
  • Work Here
  • F.A.Q.
  • Contact
  • Menu
  • Skip to right header navigation
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Before Header

Beardsgaard Barbers

Welcome Home, Nerds

  • Bookings
  • Services
  • Portfolio
  • Webshoppe
  • Contact
  • FAQ
  • Blog
  • About
  • Press
  • Rewards
  • The Game

A Press Landslide with Industrie Online

June 2, 2016 By //  by The Beardsgaards

A couple of months ago, we got an email from a nice lady named Kerri. Kerri is one of the talented folks behind Industrie Online, an online magazine with a prolific knack for pumping out incredibly detailed and helpful content for hair and beauty pros. And she said they wanted to do a little story on us.

2016-06-01 23.35.26

So as you might imagine, we were a bit blown away when we saw all they put together out of our talkings. We mean, we know we barbers are hard to shut up, but we’re aw shucks-ing all over the place for all the work they put into these pieces.

If you’re in the industry of hair, especially if you’re entrepreneurially-minded, make sure you follow Industrie.


Anatomie of a Barbershop

Beardsgaard_anatomy-2

{clickety}

An exceptionally detailed profile all about our little barbershop, Beardsgaard Barbers, all based around Kerri & Justine’s time in the shop, and an extensive shop profile they asked us to fill out.

Does it seem like we’re experienced, confident business owners who totally know what we’re doing? Hey. What up, Jon Snow.

But that’s the secret to opening a business and making it thrive. You don’t have to know what you’re doing, just throw yourself off the cliff and see if you can fly, and if you can’t, figure it out quick. Read more detail about the behind-the-scenes madness than laymen would ever want to know.


Dragons + Razors: Natalie & Tyler Anderson

Natalie-Tyler-Int_featured

{clickety}

This is the one that makes us turn bright red. Natalie, at least, she generally likes her role as a gremlin skittering around the edges of the shop, keeping the machinery running seen but not heard style. But when you get us going about work, we’ll talk your ear off.

This profile was based around the conversations of a quiet Sunday afternoon down by the river. The afternoon was quiet. As you’ll see, we made it a bit loud.


What is a Niche Brand & Will it Work for You?

Beardsgaard-niche-brand

{clickety}

This was an unexpected but delightful article to see, all about niche branding, which we do so, so hard. It really never was our intention to create such a specific sort of barbershop, but when you just do you, a niche develops rather naturally. We’re nerdy as hell, passionate to the point of obnoxiousness, and alternatingly cantancerous/whimsical.

Our niche-ness happened by accident, but this piece tells you how to do it with purpose. Either way works, one way is far cheaper and faster.


The Great Giveaway: River Peak Apothecary

Untitled-design-21

{clickety}

And after all that, there’s even a give-away! Click on through and sign up to enter for a chance to win all that goodness you see above.


We want to extend all the thanks in the world to Kerri & Justine for all the time they spent with us and on these articles. They are a force for good in the world of hair, and the industry is better for them.

Filed Under: Blog, Shop News Tagged With: Barbers, Behind the Scenes, Industry, Present

About The Beardsgaards

The Beardsgaards are a pair of mom-and-pop barber nerds with a shared obsession with perfection. We built this old school barbershop to feel like home to everyone who enters beneath the Elvish script above our door. If we and the Gaardian army can give you a better handle on your grooming routine, all the better.

Previous Post: « Colin & Tyler in the Treehouse Ep III: Awkward Interviews {Video}
Next Post: Blademaiden of Beardsgaard’s Scumbassador Submission {Video} »

Primary Sidebar

greetings, nerds!

welcome home
We built this place for you, to bring you everything you ever dreamed you could find in your friendly neighborhood barbershop, and a stupid amount more. Beardsmith and Blademaiden, the mom and pop founders, invite you to explore the realm.

Our Little Slice of Valhalla

In historic downtown Batavia on Route 31 between 1st and Main

117 S Batavia Ave, Batavia, IL 60510

PHONE: ( 630 ) 454 - 4820

EMAIL: shop@beardsgaardbarbers.com

Appointment & Walk-Ins Both!

Parking

Loads of free parking here, both on the street in front of the shop, with an even more substantial parking lot in back.

get at us on instagram

beardsgaardbarbers

Family owned & operated since 2014. There be nerds here. And dragons.
💈Classic Haircuts • Epic Beards • Razor Shaves💈
House brand @riverpeakapothecary

Beardsgaard Barbers
We were deeply saddened by the news of Christopher We were deeply saddened by the news of Christopher Tolkien passing a year ago, and still are to this day. Our love of his father and Lord of the Rings is ever present here at Beardsgaard. So tonight we, and hopefully the rest of you, will take a moment to remember one of the greatest authors of all time, his son, and the impact the Tolkien family has had on our lives. 
“The world is indeed full of peril, and in it there are many dark places; but still there is much that is fair, and though in all lands love is now mingled with grief, it grows perhaps the greater.”
-J.R.R. Tolkien
While we appreciate all the self sufficient kids t While we appreciate all the self sufficient kids that come into the shop, we still need an adult with them to sign our liability waiver. We know it’s a bit of a pain but it’s really to appease Phydeoux the shop dragon. He has a hunger for children and waivers, and we’d rather feed him waivers.
You don’t have to wear it after your cut, but do You don’t have to wear it after your cut, but don’t forget your hat. It’s cold outside.
The product goblin (and the rest of us) think @soa The product goblin (and the rest of us) think @soapdistillery body oils smell good enough to drink. We promise the oils will make you feel much better if you put them on your outside instead of your inside though.
Well hello to those with wild beards who heard whi Well hello to those with wild beards who heard whispers of moving out of Tier 3 Mitigation! Please pause, we're not there yet. 

This does not apply to the entire state of Illinois, only certain regions. As of now, we are still in Tier 3. We will announce when we have moved to Tier 2 on all of our social media channels as well as our email list, so sit tight until then!

Because knowledge is power, you also can go to http://dph.illinois.gov/regionmetrics?regionID=8 at any time and look at Region 8, which contains Kane County. As of this posting, we are not meeting the metric on hospital bed availability. 

We promise, we want to get everything under your mask looking and feeling great, but we cannot do that until it's safe. Thank you for understanding, and please keep an eye out here, on Instagram or sign up for our email list at the bottom of www.beardsgaardbarbers.com to get updates.
And you? Do you like the barber shop? We like you. And you? Do you like the barber shop? We like you.
We may specialize in short, traditionally masculin We may specialize in short, traditionally masculine haircuts, but Beardsgaard has always been a place for everyone; girls, guys, gays, theys - all identities and orientations find acceptance and a barbershop home here. If, however, you are looking for the luscious salon locks that are far less in our barberly skill set, we are the lucky next door neighbors of the incredible @coasthairsalon
Between the two of us, we have heads of every sort covered in spectacular hair, and positive vibes.
While we would love to see more than half of your While we would love to see more than half of your faces, until Illinois is out of Tier 3 we are just not allowed to do any face services. That means all beard trims and face shaves are not a thing for the foreseeable future. We know that’s a bummer for most of you but think of how epic and wizardry your beards will be once we can do trims!
For beard updates we will be posting across social media and sending an email out to those of you that are on the email list as soon as we know anything. Hang tight Gaardians, your face gardens will be pruned again some day.
When this year started, we eternal optimists could When this year started, we eternal optimists couldn’t have imagined what dragons were coming. With the support of this amazing community, this little barbershop made it through lockdown, occupancy restrictions, six flipping months of construction including losing our whole front entrance for months, are still in the middle of not being able to perform our signature services, but we’re all starting to see light on the other side. We don’t know what this next year will hold, but we believe this shop and this community will keep on adapting and end up stronger for it. We just hope, so hard, that the dogs will be able to return in 2021. In the meantime, we have the dragon. And all of you.
Over the years here, no one has held quite as many Over the years here, no one has held quite as many positions at Beardsgaard as Joey. As (at the time girlfriend, now wife) Amanda worked here, Joey was keen to fill in on desk when a shopkeep got sick, and he didn’t even work here yet. Nor did he yet when he let us tie him to a tree during the making of a dumb movie. 

Eventually, he came to be a Shopkeep at Beardsgaard before, like Tyler, following his wife into the blade game and going to barber school, turning out to be really good at it. He progressed from intern to apprentice to a knighting to staff barber of Beardsgaard to beard model for our sibling shop’s most popular product, Deepwell. 

And now, as if the fondest wish for any Gaardian, business ownership, taking over for Amanda as the head chair of Fox & Stone Barbers in St Charles while she is off wrangling puppies for a living in the vet world. 

We wish him endless luck and happiness in his next steps, but we won’t miss him too much. As the dad of our dearly departed Mia, and the wiggly love sausage Mabel, he has agreed that Mabel should still work at Beardsgaard once we can have shop dogs again because she is so good at her job and misses all of you. So we’ll see him then! Huzzah!

Today is his last day, be sure to give him your love/hardcore trolling, whatever your relationship with him is. As you know, he’s a barber who can do both.
Load More... Follow on Instagram

Footer

Our Little Slice of Valhalla

In historic downtown Batavia on Route 31 between 1st and Main

117 S Batavia Ave, Batavia, IL 60510

PHONE: ( 630 ) 454 - 4820

EMAIL: shop@beardsgaardbarbers.com

Appointment & Walk-Ins Both!

Parking

Loads of free parking here, both on the street in front of the shop, with an even more substantial parking lot in back.

Current Hours

Closed for Shop Lunch 2-3 pm weekdays, 1-2 pm Saturdays

• Monday - Friday 9 / 8 • Saturday 9 / 5

Join the Gaard

* indicates required
How Do We Know Each Other?

Copyright © 2021 Beardsgaard Barbers

All full for the day! (Closed Sundays & Mondays. Call or book online )
For the safety of our staff and clients, we must refuse service to anyone with cold or flu-like symptoms.
Actually there’s a whole list of questions we’re gonna ask you at the door, brace yourself.
Shop closes for lunch weekdays 2-3 PM and Saturdays 1-2 PM
Shop our entire shop online, for shipping worldwide or curbside pickup! {CLICKY HERE}
Currently only booking haircuts, head shaves, and buzzcuts. Razor fade add on available. Click Here!
While you’re here, peruse our sibling shop right next door or in the Webs of Inter, River Peak Apothecary!