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The Wheel of Beardsgaard Turns

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Over our five years in business, every barber that has ever worked here, even Natalie and Tyler, have been new to the majority of clients in our chair. Before you know it, they have a client list a mile long and are hard as heck to get in with.

So it was with Amanda years ago when she started with us as a nervous intern, and then Alex when he came to us an experienced barber in a brand new state. Now the two of them will become the third and fourth former Gaardians to go from Beardsgaard to business ownership!

Oh yes, all of these fools (plus Deena) = Business Owners

 

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A New Age at Beardsgaard

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When we signed our first 5-year lease on this place, with a grand total of 2 employees (which were just us, Natalie and Tyler), we had no idea if we would make it this far. What new business owner does?


Now here we are, having signed for another five years, not only here, but on the space next door, because there is a second business now. 14 people work here right now, and we just ran a report that tells us that 60,000 individuals have received hair or beard services in these hallowed halls. It has truly blown our minds into a thin goo.

Long story short, those of us who have been here since the beginning or very near could never keep up cutting all the heads ourselves, so we had two choices: work around the clock, or clone ourselves. We got as close as we could to the latter, by way of training an army of barbers of Beardsgaard.
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Full Crew Full Hearts (Again)

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A few years ago, Beardsgaard found itself in the position of bringing on five new staff members at the same time. Three were barbers from around the country, one local barber, and if memory serves, at least one Shopkeep.

In an industry where there are not enough barbers to go around, we had somehow found ourselves with enough to fill the chairs, and all was well. Years down the road, we finally got to expand to five chairs, which we never could have imagined when we first put this shop together. It was time to fill the place up again.

No, we did not adopt a goat. This is our contractor’s goat. We were just borrowing it.

Now that’s done, but much like the last time we expanded quickly, it is a feat to onboard this many new people at once.

While last time three of the four new barbers were long experienced and all were fully licensed, only two of the four new barbers to start since the beginning of the year are – the other two are incredibly promising barber student interns who may already be familiar to long time visitors to the Realm. There is also another Shopkeep, because of course there is.

Meet them all below. We’re working on all the new About Pages, it’s going to take a minute.

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Blademaiden Cuts a Pompadour {Livestream}

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The folks on YouTube have been asking for more haircut videos, and that gets tough when you’re open 6 days a week. There’s Sunday, but that’s the day everything ELSE gets scheduled into. So when Blademaiden realized she had one of her favorite heads in the chair, we did a livestream!

It was a bit impromptu, forgive the sound quality. We’ll get better at this “live” thing.

Click that Read More link below for the full video, and check out the rest of the YouTube channel right here.

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Goin Bald with Dutch & The Beardsmith {Livestream}

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Dutch was yearning for the mountains again, so he moved back out to the west coast to do those things he do. But before he went, he wanted to make a big change. A head shave big change. And he didn’t want to do it alone. So Beardsmith took the plunge with him.

Click that Read More link below for the full video, and check out the rest of the YouTube channel right here.

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Beardsmith Cuts a Flat Top {Video}

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While both of the Beardsgaards trained under some flat top masters, Beardsmith doesn’t have to get up on his toes to get all the right angles. Watch him square things up.

Click that Read More link below for the full video, and check out the rest of the YouTube channel right here.

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Full Crew, Full Hearts

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Gaardians, the day has finally arrived. Tomorrow we begin June 2017, and with it, at long last, a full staff, both barbers and support staff. AND! We’re open Monday-Friday 9 am – 8 pm, with Saturdays 9 am – 5 pm. We know, we can hardly believe it either.

Total transparency here, when formulating our business plan prior to opening, we didn’t foresee this even in the five-year plan.

We may or may not completely know what we’re doing here

We had thought 4 barbers including The Beardsgaards, a front desker, that’s it by year 5. But here we sit with 6 barbers, 3 deskers, and 2 more members of the support staff, three months short of our three-year anniversary.

Brace yourselves. Everything from the services, to ease of getting in, to opening hours, to the content we bring you even when you’re away from the shop, it’s all getting even better. Right about…now.

Let’s meet the whole crew, and see what parts they play in The Great Embiggening.

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How To Get In-The Easy Way

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Beardsgaard has long been known for our frankly ridiculous waits to get in the chairs.

If you’re booking months out with our Long Range Barbers (currently Tyler and Amanda open three months out from the beginning of each new month), yes that still tends to be the case, because here in the burbs, the people with stable schedules like to book out pretty far. But that doesn’t mean we don’t have spots available!

Check wait times any time by hovering over the left image there on the Beardsgaard homepage

We also have our walk-in barber Vince, long-experienced not only with barbering, but turning a good walk-in clip as well. He has been excellent at keeping the wait times down, especially on our traditionally more chill Tuesdays and Thursdays (*wink wink nudge nudge*). You can check current walk-in wait times RIGHT HERE.

But you might have forgotten that we have a Short Order Barber (Scott, open one month out from the beginning of each new week) for those of you who don’t know what the heck your schedule looks like more than a month in advance.

And in addition to all of that, we also have our fake barber, The Sorting Hat, open SIX whole months out from the beginning of each new month. Remember, if you book with The Sorting Hat, you can request a specific barber and you will be placed with them if they are free that day/time, but we can’t make any guarantees.

We’re also adding two more barbers, one in May and one in June to keep up with the summer craziness.

So if you have been listening to the rumors that we don’t have any spots available, that’s old news. We’re always working to make it better/easier around here for you, and we’re not stopping now. Come see us today.

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Spring Sample Party

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One of our proudest elements in this shop has always been our offerings of hair, beard and shave products that are rare, unique, heritage, small batch, handmade and/or local. If you can hardly find it anywhere else and it’s a great product, that’s the stuff that we want to offer. Products that fill needs, solve problems, perform perfectly, and look beautiful all at the same time.

But we have a sneaky reason that the products we stock are so popular. It is because for the most part, WE are not the ones deciding what comes to our shelves. Our clients are.

Let us tell you how you can be part of what comes next.

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Big Ch-ch-ch-Changes

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Remember last November when we were so excited about all these new barbers coming in from out of state to fill the ranks of the Gaard? Turns out the logistics of moving and getting set up professionally half way across the country took a bit, but we are now on the verge of some big changes and big expansions.

But now our reputation for being endlessly booked out is blessedly going to take a bit of a hit, because once summer arrives, we’re going to be able to accommodate almost double the number of clients we can now. We know, we can hardly believe it either!

Here’s the plan, friends.

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