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The Mythology of Beardsgaard • Part I • Beardsgaard Origins {Video}

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We are barbers that make grooming goods. But when we created the world of Beardsgaard and River Peak Apothecary, we literally (if not physically) created a world, because we’re big old nerds who grew up steeped in Tolkien. Each product we make becomes a location on the map, and gets its own story. This is one of those stories.

In this chapter, the world is created and filled with the beings that make the world turn.

Read the rest of the neverending story here, and check out the rest of the YouTube channel here.

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Treat Yo Self 2017 {Video}

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Three words for you. Treat. Yo. Self.

Apparel. Beardstuffs. Accessories. Pomades. Fine shaving goods. It’s the best day of the year, and Beardsgaard is here to help you treat yo self even harder.

You see, all of you who come to the shop and spend money here have, unbeknownst to most of you, been collecting reward points for the better part of the last three years. We just hadn’t figured out a non-boring way to roll out a rewards program. Until this time of year rolled around.

So, let us tell you about our new rewards dealie in the most Beardsgaard way possible. Head down to the bottom of the post for the full video).

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Fermilab 50th {Video}

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We would like to again apologize to Fermilab for all that we have put them through since we come to town. They’re smart. They’re nerds. They ooze sexual magnetism. Wait, that might be the bison. Because they have a herd of bison. What’s not to love?

Maybe the heat on the 92 degree fall day on which their 50th Anniversary Open House fell, but we won’t hold that against them. We will say, they should count themselves fortunate that the Moistmaker didn’t decide to reenact the sexy shirtless Jeff Goldblum Jurassic Park scene on their front steps.

Get on down to the bottom of this post to see the entire video, in which Moistmaker (also known as Joey, Joe when he’s feeling cool) interviews both a scientist, and a herd of bison. One of them responded by urinating in our general direction. You’ll have to watch to find out which.

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A Very Beardsgaard Gift Guide • Father’s Day 2017

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Have a dad? Know a dad who’s pretty cool? Want to treat him to something he’ll love to the moon and back? Don’t let Father’s Day sneak up on you on the 18th, it’s racing up on our asses pretty quick.

Because it is your barber’s job to make your life a little bit easier in the areas of our purview, we rounded up a little listicle of our picks for dads this Father’s Day. And when you pick out a trio of goodies from any of the below brands for said dads, we’ll throw in a secret surprise equal to up to 20% of your purchase – for him, or for you!

Remember, if your giftee is already a client of Beardsgaard, we can look up the products he already knows and likes, and guide you to the things we know he’s going to love. Just call us the Gaardians of Gifting.

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Fall Featured Artist by Way of Beardsgaard • Greg Padgett {Video}

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Autumn 2016 marks one full year that we have been doing our Artists by Way of Beardsgaard program, and it has been ever so much fun.

Check out out little interview with Greg Padgett, Naperville art teacher and guy who does amazing things with ink. He’s also our fall featured artist. Read on and help us pick our next limited edition T-Shirt and sticker design. It’s all up to you.

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