That time we lost our minds for the pandemic holiday campaign

Back in the holiday season of 2020, we were 8 months into the pandemic, 5 months into being open again, and still weren't able to run at full capacity. So we leaned into another thing we do a lot of here at Beardsgaard...our product offerings.

We had been doing these "archetypes" sorts of holiday campaigns for a couple years at this point, with "what kind of person are you shopping for" collections as opposed to "hey, here's stuff for beards" sorts of collections.

But in 2020 we were feeling really weird about life and the world, so we went with apocalypse characters for the Beardsgaard gift guides, and the "-core" aesthetics that were popping off on TikTok at the time.

And so we present to you:

The Beardsgaard Apocalypse Characters

• Tyler Anderson as The Collector
• Teague Sweeney as The Barbarian
• Ryan Shaver as The Wanderer
• Glen Poplorum as The Mad Scientist
• Ramona Kenney as The Resistance

The River Peak Apothecary Core Characters

• Sean Mulroney as Wizardcore
• Jeff Beck as Naturecore
• Lauren Taylor as Goblincore
• Sydney Fink as Faecore
• Gwen Streitmatter as Cottagecore

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